Monroe, Kent B. <br/><br/>
Pricing  making profitable decisions 
Kent B. Monroe 
 - 3rd ed. 
 - Boston  McGraw-Hill/Irwin  2003 
 - xxvi, 658 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072528818  RM177.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing