Milner, Don <br/><br/>
Success in advertising & promotion / 
Don Milner 
 - London  John Murray  1995 
 - xii, 322p.  ill.  25 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0719553711  RM49.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising