Semenik, Richard J. <br/><br/>
Promotion and integrated marketing communications / 
Richard J. Semenik 
 - Cincinnati, Ohio  South-Western Thomson Learning  2002 
 - xxxix, 582p.  ill.  29 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0324062532  RM571.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns<br/>Communication in marketing