Mullins, John W. <br/><br/>
Marketing management /  a strategic decision-making approach 
John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. 
 - 6th ed. 
 - New York  McGraw-Hill  2008 
 - xxii, 533 p.  ill.  26 cm. 
 - Mcgraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780073529820  RM501.44 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management