Baker, Micharl J. <br/><br/>
Marketing strategy and management / 
Micharl J. Baker 
 - London  Macmillan  1985 
 - ix, 399p.  ill.  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0333323084  RM50.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing