McDaniel, Carl <br/><br/>
Marketing research / 
Carl McDaniel, Jr., Roger Gates 
 - Hoboken, NJ  Wiley  2005 
 - xxvi, 617p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471455199  RM248.15 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research