Hair, Joseph F Marketing research / a practical approach for the new Millennium Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau - Boston Irwin/McGraw-Hill 2000 - xxii, 682 p. ill. 26 cm. - Irwin/McGraw-Hill series in marketing . Includes index ISBN: 0256195552 RM337.25 Subjects--Topical Terms: Marketing research