Hise, Richard T. <br/><br/>
Cases in marketing strategy / 
Richard T. Hise, Stephen W. McDaniel 
 - Columbus, Ohio  Merrill  1984 
 - xvii, 676 p.  ill.  26 cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0000000075  RM102.77 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy<br/>Marketing--Management--Case studies