TY  - BOOK
AU  - Hise,Richard T.
AU  - McDaniel,Stephen W.
TI  - Cases in marketing strategy
SN  - 0000000075
PY  - 1984///
CY  - Columbus, Ohio
PB  - Merrill
KW  - Marketing strategy
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographies and index
ER  -