Dahl, Gary. <br/><br/>
Advertising for dummies 
by Gary Dahl 
 - 2nd ed. 
 - Hoboken, NJ  Wiley Pub., Inc  2007 
 - xviii, 312 p.  ill.  23 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0470045833  RM78.06 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising