Rayport, Jeffrey F. <br/><br/>
Introduction to e-commerce 
Jeffrey F. Rayport, Bernard J. Jaworski 
 - 2nd ed 
 - Boston  McGraw-Hill Irwin MarketspaceU  2004 
 - xxvii, 516 p.  ill.  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071232664  RM237.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce