Johansson, Johny K. <br/><br/>
Global marketing /  foreign entry, local marketing & global management 
Johny K. Johansson 
 - 4th ed. 
 - Boston  McGraw-Hill Irwin  2006 
 - xvi, 647 p.  ill.  29 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072961805  RM492.88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Management