TY  - BOOK
AU  - Rosenthal,David W.
AU  - Brown,Lew G.
TI  - Cases in strategic marketing
SN  - 0130863599
PY  - 2000///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - Includes bibliographical references
ER  -