TY  - BOOK
AU  - Cutlip,Scott M
AU  - Center,Allen H.
TI  - Effective public relations
SN  - 0132450356
PY  - 1978///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Public relations
N1  - Includes bibliographies
ER  -