Buskirk, Bruce D. <br/><br/>
Entrepreneurial marketing /  real stories and survival strategies 
Bruce Buskirk, Molly Lavik 
 - Mason, Ohio  Thomson, South-Western  2004 
 - xlii, 245 p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324158637  RM134.33 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship<br/>Marketing