McDaniel, Carl D. <br/><br/>
Marketing research / 
Carl McDaniel, Jr., Roger Gates 
 - 7th ed. 
 - Hoboken, NJ  Wiley  2007 
 - xxvii, (various pagings)  ill.  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780471755289  RM474.49 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research