Evans, Joel R. <br/><br/>
Principles of marketing / 
Joel R. Evans, Barry Berman 
 - 3rd ed. 
 - Englewoods Cliffs, NJ  Prentice Hall  1995 
 - xxxi, 521p.  ill.  28 cm. 
<br/><br/>Includes indexes 
<br/><br/><label>ISBN: </label>0023347015  RM198.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing