Marketing / 
Eric N. Berkowitz ... [et al.]. 
 - 6th ed. 
 - Boston  Irwin/McGraw-Hill  2000 
 - xxxii, 736 p.  ill.  29 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0073656453  RM140.17 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing