Mariotti, John L.,  1941- <br/><br/>
Smart marketing / 
John Mariotti 
 - Chichester  Capstone  2004 
 - ix, 309 p.  ill.  21 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1841125857  RM58.55 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing