Wells, William <br/><br/>
Advertising  principles and practice 
William Wells, John Burnett, Sandra Moriarty 
 - New Jersey  Prentice Hall  1989 
 - xxiii, 614p.  ill.  28 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0130152498  RM49.14 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising