The marketing book / 
edited by Michael J. Baker 
 - London  Heinemann  1987 
 - xxv, 441p.  ill.  25 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0434900842  RM44.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing