Kinnear, Thomas C.,  1943- <br/><br/>
Marketing research /  an applied approach 
Thomas C. Kinnear, James R. Taylor 
 - New York  McGraw-Hill  1991 
 - xxi, 856 p.  ill.  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0071009930  RM46.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing--Management