McDonald, William J.,  Ph. D. <br/><br/>
Direct marketing /  an integrated approach 
William J. McDonald 
 - Boston  Irwin/McGraw-Hill  1998 
 - xviii, 532 p.  ill.  25 cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256197830  RM409.49 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Direct marketing--Case studies