O?Shaughnessy, John. <br/><br/>
Why people buy 
John O?Shaughnessy 
 - New York  Oxford University Press  1987 
 - vi, 195 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0195040864  RM65.85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)<br/>Purchasing