Russell, Frederic Arthur,  1886-1973 <br/><br/>
Selling  principles and practices 
Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk 
 - 12th ed. 
 - New York  McGraw-Hill  1988 
 - xviii, 602 p.  ill.  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes indexes 
<br/><br/><label>ISBN: </label>0070543658  RM148.10 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling