TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Garrett,Dennis E.
TI  - Marketing theory: classic and contemporary readings
SN  - 0538192534
PY  - 1986///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Marketing
KW  - History
N1  - Includes bibliographies
ER  -