Baker, Stephen,  1921-2004. <br/><br/>
The advertiser?s manual / 
Stephen Baker 
 - New York  Wiley  1988 
 - xi, 307 p.  ill.  26 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0471635189  RM82.75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising