Assael, Henry. <br/><br/>
Marketing management /  strategy and action 
Henry Assael 
 - Boston, Mass.  Kent Pub. Co.  1985 
 - xix, 750p.  ill.  25 cm. 
<br/><br/>Includes bibliographies and indexes 
<br/><br/><label>ISBN: </label>0534047882  RM59.31 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management