Zikmund, William G. <br/><br/>
Marketing / 
William Zikmund, Michael D?Amico 
 - 2nd ed. 
 - New York  Wiley  1986 
 - xvi, 764 p.  ill.  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471821985  RM154.23 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing