Kotler, Philip <br/><br/>
Marketing /  an introduction 
Philip Kotler, Gary Armstrong 
 - 3rd ed. 
 - Englewood Cliffs, N.J.  Prentice Hall  1993 
 - xxiv, 632 p.  ill.  27 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0135545935  RM125.15 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing