TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Marketing: an introduction
SN  - 0135545935
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -