Dalrymple, Douglas J. <br/><br/>
Sales management /  concepts and cases 
Douglas J. Dalrymple, William L. Cron 
 - 4th ed. 
 - New York  Wiley  1992 
 - xiv, 758p.  ill.  24 cm. 
<br/><br/>Includes indexes 
<br/><br/><label>ISBN: </label>0471572586  RM125.58 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management<br/>Sales management--Case studies