Handbook of niche marketing /  principles and practice 
Tevfik Dalgic, editor 
 - New York  Best Business Books, Haworth Reference Press  2006 
 - xxii, 256 p.  ill.  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>078902330X  RM179.27 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation--Case studies