TY  - BOOK
AU  - Dalgic,Tevfik
TI  - Handbook of niche marketing: principles and practice
SN  - 078902330X
PY  - 2006///
CY  - New York
PB  - Best Business Books, Haworth Reference Press
KW  - Market segmentation
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -