Loudon, David L. <br/><br/>
Consumer behavior / 
David L. Loudon, Albert J, Della Bitta 
 - 4th ed. 
 - N.York  McGraw-Hill  1993 
 - xxiii, 788p.  ill.  26cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070387672  RM63.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior