Berkman, Harold W. <br/><br/>
Consumer behavior concepts and strategies / 
Harold W. Berkman, Christopher Gilson 
 - 3rd ed. 
 - USA  Kent Pub.  1986 
 - xxv, 650p.  ill.  24cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0534031048  RM88.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer