Wilmshurst, John <br/><br/>
The fundamentals of advertising / 
John Wilmshurst 
 - London  Heinemann  1985 
 - xiv, 267p.  ill.  23 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0434923303  RM35.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising