Higgins, Denis. <br/><br/>
The art of writing advertising /  conversations with William Bernbach ... [et al.] 
interviewed by Denis Higgins 
 - Lincolnwood, Ill.  NTC Business Books  1965 
 - 125 p.  ill.  23 cm. 
<br/><br/><label>ISBN: </label>0844231002  RM35.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising copy<br/>Advertising executives--Interviews