Lodish, Leonard M. <br/><br/>
The advertising and promotion challenge /  vaguely right or precisely wrong? 
Leonard M. Lodish 
 - New York  Oxford University Press  1986 
 - xiii, 188p.  ill.  22cm. 
<br/><br/> Wharton executive library 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0195037022  RM36.98 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion