TY  - BOOK
AU  - Lodish,Leonard M.
TI  - The advertising and promotion challenge: vaguely right or precisely wrong?
SN  - 0195037022
PY  - 1986///
CY  - New York
PB  - Oxford University Press
KW  - Advertising
KW  - Sales promotion
N1  - Wharton executive library; Includes bibliographies and index
ER  -