McCann, John M. <br/><br/>
The marketing workbench /  using computers for better performance 
John M. McCann 
 - Homewood, Ill.  Dow Jones-Irwin  1986 
 - xvi, 259 p.  ill.  23 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>087094763X  RM56.58 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Data processing