TY  - BOOK
AU  - McCann,John M.
TI  - The marketing workbench: using computers for better performance
SN  - 087094763X
PY  - 1986///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Marketing
KW  - Management
KW  - Data processing
N1  - Includes index
ER  -