Kuczmarski, Thomas D.,  1951- <br/><br/>
Managing new products /  competing through excellence 
Thomas D. Kuczmarski 
 - Englewood Cliffs, N.J.  Prentice Hall International  1988 
 - xv, 304p.  ill.  23 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0135515734  RM27.25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>New products<br/>Product management