TY  - BOOK
AU  - Kuczmarski,Thomas D.
TI  - Managing new products: competing through excellence
SN  - 0135515734
PY  - 1988///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall International
KW  - Marketing
KW  - New products
KW  - Product management
N1  - Includes index
ER  -