TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing successes, historical to present day: what we can learn
SN  - 0471842214
PY  - 1985///
CY  - New York
PB  - J. Wiley
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -