Williams, Keith C. <br/><br/>
Behavioural aspects of marketing / 
Keith C. Williams 
 - London  Heinemann  1981 
 - ix, 235p.  ill.  24cm. 
<br/><br/> "Published on behalf of the Institute of Marketing and the CAM Foundation" 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0434923001  RM30.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Motivation research (Marketing)