TY  - BOOK
AU  - Williams, Keith C.
TI  - Behavioural aspects of marketing
SN  - 0434923001
PY  - 1981///
CY  - London
PB  - Heinemann
KW  - Consumers
KW  - Motivation research (Marketing)
N1  - "Published on behalf of the Institute of Marketing and the CAM Foundation"; Includes bibliographies and index
ER  -