Jefkins, Frank <br/><br/>
Introduction to marketing, advertising and public relations / 
Frank, Jefkins 
 - London  Macmillan  1985 
 - viii, 290p.  ill.  21cm. 
<br/><br/> Terjemahan dari : Civil engineering procedure. Thomas Telford Pub. 
<br/><br/>Include index 
<br/><br/><label>ISBN: </label>0333451155  RM8.91 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing<br/>Public relations