TY  - BOOK
AU  - Jefkins, Frank
TI  - Introduction to marketing, advertising and public relations
SN  - 0333451155
PY  - 1985///
CY  - London
PB  - Macmillan
KW  - Advertising
KW  - Marketing
KW  - Public relations
N1  - Terjemahan dari : Civil engineering procedure. Thomas Telford Pub; Include index
ER  -