Kotler, Philip <br/><br/>
Marketing / 
Philip Kotler...[et al.] 
 - 7th ed. 
 - xxxi, 904p.  ill.  28cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0733975771  RM224.82 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing